Affigates CEO Karen Martirosyan outlined the evolving role of affiliate networks for gaming operators on the eve of iGB L!VE 2026. The executive highlighted rising acquisition costs, stricter regulation and intensified market competition as primary drivers for updated partnership strategies.
Transition to Integrated Affiliate Ecosystems
Martirosyan noted that operators are moving away from isolated affiliate tools toward integrated ecosystems. The Affigates CEO explained that unified platforms allow companies to track player lifetime value more accurately and align marketing spend with long-term retention goals. This structural shift addresses the need for consistent data flow between acquisition channels and backend operations.Compliance and Channel Management
Regulatory compliance remains a central challenge across international territories. Martirosyan stated that "operators can no longer treat affiliates as an unmanaged channel." The Affigates CEO explained that affiliate programs must now incorporate localized licensing requirements and transparent reporting standards. This approach ensures alignment with current market regulations.The remarks were provided during an exclusive interview with the Affigates leadership team prior to the conference.