A UK regulatory review of unlicensed gambling sponsorships is now examining commercial deals involving Premier League clubs. Everton’s recent shirt-sleeve partnership with betting operator Stake falls within the scope of this assessment.
Regulatory Scope and Kit Branding
The UK gambling authority is currently assessing sponsorship arrangements that involve operators without full domestic licensing. The review focuses on how clubs display betting brands across player kits, stadium facades, and broadcast graphics. Officials aim to determine whether current visibility standards align with updated compliance requirements.Everton recently introduced a sleeve sponsorship featuring Stake, a digital betting platform. The new arrangement places the operator’s branding on player jerseys during matches and promotional appearances. League administrators will evaluate whether the deal complies with the ongoing licensing review.
Initial reporting on the review was published by iGaming Express.