Masons Group Data Shows 80% of iGaming Buyers Leave Due to Team Closures

Recruitment data from Masons Group indicates that approximately 80 percent of iGaming media buyer candidates attribute their departure from previous positions to team dissolution. The findings were shared by company founder and Group CEO Sasha Klim following a review of monthly interview metrics.

Masons Group processes roughly 30 media buyer candidates for video interviews each month. During screening, recruiters ask applicants to explain their exit from prior employers. The majority of responses reference team closures rather than individual performance issues.

Candidates consistently report maintaining break-even or positive campaign results, while attributing departures to exhausted investor funding, owner reallocation of capital, or project termination.

Staffing Patterns in the iGaming Sector

The recurring narrative highlights a consistent trend within the iGaming recruitment pipeline. Despite applicants reporting stable campaign performance, team formations frequently disband due to external funding decisions or strategic shifts by project owners. The data suggests that team longevity in the vertical often depends on investor capital cycles rather than media buyer output.

Masons Group maintains an ongoing recruitment process for media buyers. The company offers a fixed base salary alongside a variable percentage tied to campaign performance results.

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